| Clockwork Gallery |
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August – October 2008 Hallesches Tor Berlin Academics find formula for 14 extra years of life |
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Academics Find Formula for 14 Extra Years of Life
Susan Morris and George Marshall
2 x Posters, each 85 x 120 cm
2008
http://www.clockworkgallery.com
A poster project run by Alexander Hassenßlug.
Academics Find Formula for 14 Extra Years of Life was made in response to a headline printed in a British daily newspaper. The artists were struck both by the curious wording of the phrase and by the absurdity of the research, which revealed that if you ate extremely well, exercised daily and didn’t smoke any cigarettes then you would live longer. The piece for the Clockwork gallery attempted to translate this headline into its numerical equivalent. To this end, the formula was devised by taking government guidelines for health, and relies on the following six inputs (note that you will only get the result ‘14’ if these correspond to the inputs recommended by the government):
A= units of alcohol consumed per week
E= hours of exercise taken per week
F= fruit and vegetables consumed per day
C= cigarettes smoked a day
G = gender: G=1 for women (F), G=0 for men (M)
X ε [0,50] = Spark of Life.
